chapter 8

Chapter 8

1.    What basic assumptions does the study of ethics make about individuals?
      The study of ethics make about individuals are free moral agents who are in a position to make choices.

2.    What are the three basic principles of ethics? How does due process factor in?
     The three basic principles of ethics are Responsibility, Accountability, liability. Due process is a frature og law-giverned societies and refers to a process in which laws are known and understood and there is an ability to appeal to higher authorities to ensure that the laws have been applied correctly.

3.    Explain Google’s position that YouTube does not violate the intellectual property rights of copyright owners.
     Google's position that Youtube does not violate the intellectual property rights of copyright owners is Youtube does not copying and posting the videos, the others are posting the videos on their site.

4.    Define universalism, slippery slope, the New York Times test, and the social contract rule as they apply to ethics.
    Universalism: If an action is not right for all situations, then it is not right for any specific situation. Slippery slope: If an action connot be taken repeatedly, then it is not right to take at all. The New York Times test: Assume that the results of your decision on a matter will be the subject of the lead article in the New York Times the next day. Would your family and friends be proud of your decision? The social contract tule: Would you like to live in a society where the principle you are supporting would become an organizing principle of the entire society?

5.    Name some of the personal information collected by Web sites about their visitors.
     the personal information collected by Web wites about their visitors are name,address, phone number, e-mail address, social security number, etc..

6.    How does information collected through online forms differ from site transaction logs? Which potentially provides a more complete consumer profile?
     Site transaction logs can be used to collect and analyze detailed information on page content viewed by users.

7.    Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.
     The three ways online advertising networks have improved on, or added to, traditional offline marketing techniques are First, they have the ability to precisely track not just consumer pruchases, but all browsing behavior on the Web at thousands of the mose popular member sites, including browsing book lists, filling out preference forms, and viewing content pages. Second, they can dynamically adjust what the shopper sees on screen- including prices. Third, they can build and continually refresh high-resolution data images or behavioral profiles of consumers.

8.    Explain how Web profiling is supposed to benefit both consumers and businesses.
     Web profiling is the creation of digital images that characterize online individual and group behavior.

9.    How could the Internet potentially change protection given to intellectual property?
      The Internet could potentially change protection given to intellectual property by once intellectual works become digital, it becomes difficult to control access, use, distribution, and copying.

10.  What capabilities make it more difficult to enforce intellectual property law?
11.  What are some of the tactics illegal businesses, such as betting parlors and casinos, successfully use to operate outside the law on the Internet?

   Some of the tactics illegal businesses successfully use to operate outside the law on the internet are using checks and money orders as payments and the postal system as logistics partner. For Internet gambling they use credit cards and online payment systems.