Value proposition, Revenue model, Market opportunity, Competitive environment, Competitive advantage, Market strategy, Organizational development, Management team.
2. Describe the five primary revenue models used by e-commerce firms.
- Advertising revenue model-a web site that offers its users content, services, and/or products also provides a forum for advertisements and receives fees from advertisers.
- Subscription revenue model- a web site taht offers its users content or services charges a subscriotion fee for access to some or all of its offering.
- Transaction fee revenue model- a company receives a fee for enabling or executing a transaction.
- Sales tevenue model- companes derive revenue by selling goods, information, or services to customers.
- Affiliate revenue model- sites that steer business to a affiliate receive a referral fee or percentage of the revenue from any resulting sales.
I think targeting the market niche can bring various customers and provide or sells various goods instead of one specific product. That's why targeting the market niche is smarter for community provider than targeting a large market segment.
4. Besides the examples given in the chapter, what are some other examples of vertical and horizontal portals in exitence today?
Vertical: Childrens.com, Toys.com, Tires.com
Horizontal: local.com
5.What are the major differenences between virtual storefront such asDrugstore.com and brick-and-clicks operations such as Walmart.com? What are the advantages and disadvantages of each?
Virtual Merchant focus on particular goods such as drugs, auto parts, toys,etc...
Brick-and-clicks is selling products from particular company that they actually have in their physical stores.
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